Rants of A Coyote

This is a great question!

First off, we know the old saying: Sex Sells!  Well, it is true.  I remember some old marketing classes all the way back in High School.  We talked about this a lot, always trying to come up with theories as to why this is and how it works.

I will say right now:  I am not a marketing major.  In fact, this is one of my weak points.  The suggestion for this topic though made me laugh hard enough that I decided to cover it.  Everyone of my friends that had done marketing, or if you know anyone that has done marketing... get them here to help on this one.

From my perspective though, as a SWM, I would be lying to say that I would not find at least some interest in the idea of a Bikini Java Hut. As long as the Women running it were at least somewhat attractive, and FRIENDLY, I would probably come back. Bonus if the Java Hut also did Coffee Art.

Picture this, Guys: A hot female in a bikini hands you a steaming hot latte with a coffee art heart in it.  Ok, stop picturing it now, especially if you are married... you might end up sleeping on the couch. But for that brief moment you were wondering where the nearest Bikini Java Hut would be, weren't you?

Why does this sell?  Because it appeals to a basic instinct: Sexual drive.

Oh, I cannot wait to see the Ad Sense try to decipher this post.